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the pressure of investment and profitability

LEDs still cost much more than incandescent or compact fluorescent bulbs, but its prices are dropping. Rising energy prices also have helped raise public awareness of the miserly LEDs, which are available in an increasing variety of lighting products.But Cree now faces a challenge to transform the exposure into new business, as contracts with companies installing lights on new buildings are rising in China. On a question over the reason of led flood light not working with its sister company LG Innotek, the alliance with the local maker won’t create a synergetic effect in LG Display's LED business. But the scenario was finally scrapped due to the pressure of investment and profitability. Also, the module supply by LG Innotek is not steady enough for the time being.

Not only do LED backlights provide increased battery life for notebooks, LG could enable much thinner displays and innovative new thinking about product design. By riding on such merits, product planners are weighing on possibilities of LED backlight business. Analysts say LED technologies may indeed be the way companies can differentiate their products and offer users additional benefits.Market research firm Insight Media forecasts large area LED backlights to reach 150 million units in 2012 as the technology shift toward backlights is under way, capitalizing on small- and medium-sized electronics gadgets from the traditional cold cathode fluorescent lamps (CCFL).

LG Display is able to cut costs in LED lighting business amid growing demand for the component in notebooks and television sets, adding the company could avoid possible patent infringement troubles if the led high bay light plan is realized. It's a win-win strategy.In recent years, HB-LEDs have demonstrated dramatic improvements in performance, as well as significant cost reduction, such that they are undergoing a period of rapid market growth in a variety of niche and general lighting applications.

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